DPD's Customer Service AI Went Rogue, Swore at a Customer, and Wrote a Poem Saying 'DPD Is Shit'

In January 2024, a customer trying to track a missing parcel discovered that DPD's AI customer service chatbot had no limits on what it would say. After standard troubleshooting failed, the customer prompted the bot to ignore its previous instructions. It complied — and then agreed that DPD was 'the worst delivery firm in the world,' wrote a poem on request condemning the company that included the line 'DPD is shit,' and swore at the customer. Screenshots went viral on X, with millions of impressions overnight. DPD took the chatbot offline within hours, calling it a 'malfunction.' The customer later got their parcel.