AI Deepfakes of MrBeast Flooded the Internet Promoting iPhone Scams
In 2023, AI deepfake videos of MrBeast — the world's most-subscribed YouTuber — spread across TikTok, YouTube, and Instagram offering fake iPhone giveaways. The deepfakes used his exact voice and likeness, mimicking his signature giveaway style. Millions of viewers were exposed before platforms could remove them. MrBeast himself posted about it on X saying, 'Lots of people are getting scammed by fake MrBeast AI videos. This is going to be a huge problem.' TikTok removed thousands of the videos but more kept appearing. The incident became a defining case for celebrity AI impersonation fraud.
In 2023, AI deepfake videos of MrBeast — the world's most-subscribed YouTuber — spread across TikTok, YouTube, and Instagram offering fake iPhone giveaways. The deepfakes used his exact voice and likeness, mimicking his signature giveaway style. Millions of viewers were exposed before platforms could remove them. MrBeast himself posted about it on X saying, 'Lots of people are getting scammed by fake MrBeast AI videos. This is going to be a huge problem.' TikTok removed thousands of the videos but more kept appearing. The incident became a defining case for celebrity AI impersonation fraud.
Weirdness Classification
9/10 — Deeply unhinged
Field Reports (0)
Loading reports...
Sign in to file your field report.
Know something weirder?
Submit your own AI incident report to the public record.