In November 2024, Coca-Cola reimagined its iconic 1995 'Holidays Are Coming' Christmas commercial using generative AI. Polar bears had rubbery faces, truck tires rotated in both directions in the same shot, and the human crowds were melting wax figures. The ad was roasted industry-wide: Alex Hirsch (Gravity Falls creator) called it 'a Christmas card from a company that doesn't believe in Christmas'. Coca-Cola chief communications officer defended it as 'a modern update'. Instead of retreating, the company released three more AI-generated variants in 2025. Creative unions cited it in campaign materials.