Toys R Us Releases Its Comeback Commercial — 100% Generated by OpenAI's Sora. The Internet Responds by Calling It 'Cursed Nightmare Fuel'
In June 2024, the resurrected Toys R Us brand debuted a brand film at Cannes — the first major commercial made entirely with OpenAI's Sora. It depicted a dreamlike origin story of founder Charles Lazarus and his imaginary giraffe, Geoffrey. Viewers on X and Reddit universally described it as 'uncanny', 'nightmare fuel', and 'soulless'. Geoffrey morphed between shots, the boy's face warped, and physics violated themselves in the background. Animators called it a 'scab advertisement'. Toys R Us defended it as 'innovation'. The commercial became a case study cited by the animation workers' union in 2025 contract negotiations.
In June 2024, the resurrected Toys R Us brand debuted a brand film at Cannes — the first major commercial made entirely with OpenAI's Sora. It depicted a dreamlike origin story of founder Charles Lazarus and his imaginary giraffe, Geoffrey. Viewers on X and Reddit universally described it as 'uncanny', 'nightmare fuel', and 'soulless'. Geoffrey morphed between shots, the boy's face warped, and physics violated themselves in the background. Animators called it a 'scab advertisement'. Toys R Us defended it as 'innovation'. The commercial became a case study cited by the animation workers' union in 2025 contract negotiations.
Weirdness Classification
9/10 — Deeply unhinged
Field Reports (0)
Loading reports...
Sign in to file your field report.
Know something weirder?
Submit your own AI incident report to the public record.